Thursday, June 26, 2008

Lesson 6, '' Pay Attension '' to Google Adsense Terms

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Google Adsense Terms

Hi every one , to any body who is new on adsense , i hope you care of everything in this post and make sure you underdstand every thing very well , also you can return to the adsense program to read the Terms carefully and in Details.
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Here are some notices and advices to let everything useful to your earnings. If you are new on adsense you will see some new names and terms.
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After you sign in your account you will see the virtual page which you can find special statistics for websites that you add adsense to.
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There are 3 terms you should care of very well like CTR, impression and eCPM.
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1- Impressions:
When some one visits your website, then that is an impression. So impressions are the number of times your website has been visited while having adsense advertisements. You can divide this term to tow parts:
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a- advertisement impression
b- pages impression.
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You can increase this impression by visiting your website.
Also there are some ways to increase the number of visits by:

- Increasing the number of your website pages.
– Making many links to your website pages.
– Making a big address for many pages.
- Making exchange to the links,
- Writing the articles and putting the link of the website below …
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2- Clickthroughs:
Its short cut is CTR, and it is the ratio of the visitors who clicked on the advertisements on your website.
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You can increase this ratio by:
- Making the advertisements convenient to the content of your website.
- Also through controlling the ads shape and place.

If your page is concentrated on your website main contents then the ads will be talking about the same direction.
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This is an example: If your website pages talk about Forex, Online Banking or Credit Cards. Let it credit card companies , and the word ''credit'' and ''card'' repeated many times in every page, then the adsense advertisements will talk about credit cards or something involved with that subject.

About the advertisements on your website, the professional people and experienced ones recommend putting the advertisement in a rectangle with the same background with the webpage and in the middle of the page or on top on the left hand, but you try putting it in many places and see where it can be effective .
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3- Effective CPM:
It is known as eCPM, and it is the average rate of your earnings by 1000, and it doesn’t express the real earnings.You can increase this ratio by choosing subjects attract high supplies with adsense advertisers, and making your website talks about subjects which get paid very well.

Although adsense doesn’t spread these supplies, adwords is the best resource for them, and there are many search tools like earning search engines through clicks as Overture.
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I guess you should search for earning from advertisement and tell me in some comment.
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I wish this information will fit you to start earning from adsense and other advertisers, and wish you all the best :-)
Good Luck
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